Search Results for: "Brands on Fire"
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Acquisition
Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands’ greatest challenges.
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Acquisition
Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
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Data & Analytics
Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose
A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
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Events
Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
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Digital
CMO Corner: Four Chief Marketers Dish on Key Industry Trends for 2022
Four CMOs discuss the most important marketing trends to be tracking right now.
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Digital
Brands on Fire: Chipotle
We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.
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Technology
Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
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Social
Brands on Fire: Banfield Pet Hospital Targets Pandemic Pet Owners With ‘After Party’ Video Series
We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.
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Acquisition
Executive Insights: Trends Marketers Should Keep an Eye On for 2022
Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.
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Engagement
Brands on Fire: Bombay Sapphire
A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
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