YouTube marketing

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  Social

  Brands on Fire: Banfield Pet Hospital Targets Pandemic Pet Owners With ‘After Party’ Video Series

  We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.

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  Agencies

  Kellogg’s Shifts Marketing to Dark of Night

  Kellogg’s “While You Sleep” campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.