Q&As

Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel.

Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.

As more and more brands consider launching paid membership loyalty programs, the real
question comes down to the program’s value proposition to consumers.

While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy.

Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart
shared 10 surefire tips marketers can use to improve their B2B ROI.

Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.

Brands like Citrix and Relation Insurance are focusing on integrating B2B
marketing and sales processes, to improve relationships and ROI.

When creating copy, do you write what you want to say—or what your audience actually wants to hear?

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

Millennial parents look—and behave—differently than parents of
previous generations. Here’s how to connect with them