Q&As

Paqui Tortilla Chips has reprised its #OneChipChallenge, daring
spice lovers to try its dastardly chip.

Capital Group CMO Jaya Kumar takes us through strategy,
planning and execution.

One-on-one conversations with local Mountain Dew customers led
to local marketing and a turnaround in sales.

The PRO Award winners will be announced during a live awards
brunch on October 24 at Neue House, New York. Join us.

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a
diverse audience, and keeping a century-old brand fresh.

“Find What Matters” is a  two-month initiative designed to feel like a B2C campaign,
to create enthusiasm and excitement for using search in a media plan.

Late night comedians, the media and social media users couldn’t contain their enthusiasm
to mock trump over #Sharpiegate giving the rest of us plenty of entertainment.

A new promotion from Stanley food and beverage containers challenges consumers
to identify 40 films where its products have appeared over the past four-plus decades.

Marketers who embrace their inner indie filmmaker can master the art of creating
great video content on a budget. Here’s five tips to get cameras rolling.

The key to guiding your organization through digital transformation
isn’t about martech solutions—it’s about the cultural shift.