Q&As

Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what’s next.

The cannabis industry is censored by most major advertising channels.
Getting back to the basics can build those audiences.

An experiential event in NYC is the latest marketing effort in ADT’s
recent brand transformation, “What Do You Want to Protect?”

The health of the labor market, near record-low unemployment rates and continued monthly job creation will encourage spending, Deloitte predicts.

CMO Kimberley Gardiner takes us on the ride.

Lindsey Christensen shares the story of Thoughtbot’s marketing journey
to create engagement with tech innovators and start-ups.

From rotating celebrity colonels to a massive colonel floatie, KFC comes out
swinging from left-field with its marketing magic.

For top B2B brands like SAP and Pitney Bowes, customer experience is often
the tipping point when it comes to acquiring—and retaining—business.

When it comes to market intelligence and forecasting, some managers use vanity
metrics as a proxy to get what they want to hear, rather than actual insights.

The NBA is flexing its marketing muscles and showing why it continues
to outperform all other sports leagues when it comes to social media.