Q&As

P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences.

Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research.

CMO Rick Gomez shares the actions the team deployed to
pull the brand out of tough times.

This much is undeniable: What used to be seen as “church and state” separation between
brands and hot button issues facing society is now a situation of blurred lines. 

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights?

Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z.
Chief Brand and Beauty Officer James Thompson is handling the rebrand.

PR is often an afterthought, and that can be a huge missed opportunity. Here’s five
ways to make PR one of the cornerstones of your marketing plan.

The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

C-suite executives and svps with growth responsibilities
have specific beliefs and behaviors.