Q&As
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Demand Gen
The Best B2B and B2C Experiential Campaigns of the Year
Peruse Event Marketer’s 2020 Ex Awards list, an annual recognition program for experiential marketing.
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Demand Gen
Aunt Jemima and Uncle Ben’s Make a Statement: Rebrand Considerations for Marketers
The do’s and don’ts of a public rebrand.
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Agencies
NerdWallet CMO on Brand Building During the COVID-19 Pandemic
How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.
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Acquisition
Walmart Partners With Shopify to Give SMBs Access to Marketplace
In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.
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Acquisition
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
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Digital
Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce
How General Mills and BACARDI are increasing their ecommerce efforts–plus four key trends.
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Events
Veritas Technologies Converts Annual Global Sales Meeting to a Virtual Event
How the security software company created a live event with energy–despite the remote viewership.
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Acquisition
Cross-Cultural Marketing in a Pandemic: Key Tenets for Business Leaders
An organization’s response to protests against systemic racism coupled with the pandemic requires marketers to examine the key tenets of cross-cultural marketing.
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Engagement
AI Technology From IBM, Amazon and Microsoft Under Fire for Racial Bias
Some brands are getting behind the movement to end racial inequality. Others are being pulled into the spotlight unwillingly.
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Acquisition
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
Programmatic advertising spend has begun to show gradual signs of recovery–but marketers should keep these three strategies in mind.
