Q&As

SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.

While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.

The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.

Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.

LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.

Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

Steal-worthy ideas for experiential marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting.

Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.

Strategies brands have employed when launching products during the COVID-19 era.