Q&As

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.

The editors of Chief Marketer have unveiled the winners of the 2021 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.

Considerations for retail marketers when engaging consumers on their mobile devices.

Ways in which sports sponsorships are likely to show up this fall.

How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.