Q&As
-
Demand Gen
Event Highlights From the Experiential Marketing Summit in Chicago
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
-
Demand Gen
Canon’s Coral Reef Project Taps Gen Z Creators to Spread a Message of Sustainability
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
-
Data Driven ROI
How Scopely’s CMO Uses Story-Driven Creative to Enhance Performance Marketing
CMO of game developer Scopely says performance marketing is about more than mathematics.
-
Demand Gen
Five Ways to Support and Build Brand Communities
Five ways to build and support a collection of brand ambassadors.
-
Digital
Privacy-First Marketing: Three Challenges for Brands
Three ways brands can tackle privacy-first marketing and win out in the end.
-
Demand Gen
Considerations for Marketers Launching a Branded Podcast
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
-
Engagement
How Grey Goose Has Leveraged its US Open Sponsorship to Connect With Consumers
Grey Goose’s sponsorship program has continued to engage consumers at the US Open over its 17-year run.
-
Social
Pinterest Launches New Social Commerce Features Facilitating Shoppable Video
The platform announced it has added several features to make online shopping easier.
-
Engagement
What to Expect From the FTC’s Updated Enforcement Guidelines on Influencer Marketing
Throughout the pandemic, we’ve seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.
-
Digital
Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
