Q&As

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

January’s Pulse survey provided data points on Metaverse marketing. Here’s an infographic with the survey’s top five date points.

How a solid customer data hygiene strategy can help yield higher marketing ROI.

Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

KFC courted Canadian basketball fans with the first-ever winterized game.

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.

We explore an immersive, in-world experience created for VIPs and fans of HBO’s new series “The Last of Us.”

The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.