How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series

Posted on by Chief Marketer Staff

Bringing to life an experience based on the iconic IP from the classic film “Grease” had to be authentic first and foremost. Event Marketer explores how Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series, “Grease: Rise of the Pink Ladies,” by expertly striking the balance between catering to superfans and newcomers to the iconic franchise.


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