How Car Sharing Company Turo Uses Personalization Tools for its App Experience

Posted on by Chief Marketer Staff

Peer-to-peer car-sharing company Turo relies on customer behaviors and preferences of users on its platform to identify patterns and make specific product recommendations. Here’s what the company has learned about consumer behavior on digital platforms, according to an article in AdExchanger, and how it’s strategizing to “stop the scroll” with ad content that cuts through the clutter.


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