Q&As

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness
AR game where customers can play their own three point challenge.

Corporate credit card Brex is targeting start-ups with a campaign
in NYC poking fun at the corporate card funded Fyre Festival fiasco.

Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by.

Inclusive event planning is good event planning—it’s thinking about the seemingly
small details that can make a big difference in how a guest experiences your event.

For example, if you have the the resources to specialize in some way, invest in areas
that can deliver results connected back to the company’s biggest strategic priorities.

Food & Wine launched F&W Pro this week, a new content hub
for professionals in the food and beverage industry.

A unified database across multiple channels is enabling Lenox to have a
single view customers and uncover insights for marketing opportunities.

Key insights and input from conversations with 100 marketing
leaders reveal serious commitments for change.

The next great frontier of growth for Amazon may lie in B2B,
according to Bank of America analyst Justin Post.

Jen Palmer leads the Pride and Allies Employee Network Group. She shares
strategy on marketing to the powerful LGBTQ community.