The sweepstakes company, SCA Promotions, is embroiled in a controversy with Yahoo and Warren Buffett over who had the idea first for a contest around the NCAA men’s basketball tournament and a $1 billion prize. A cautionary tale? Perhaps.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.