Macy’s is launching a new line of clothing and accessories with the Mexican pop star Thalía Sodi that caters to Hispanics. This author discusses the heightened importance retailers like Macy’s, Kmart, Target and others place on attracting the country’s fastest growing Hispanic population.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.