Search Results for: influencers

The partnership swirls around the introduction of
a new Stacy’s cheesy snack.

A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.

A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.

Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here’s 6 reasons to make it part of your plan.

A survey has helped identify the gaps between what shoppers
want and what the industry is delivering.

Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.

Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.

Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics.