Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2015 PepsiCo Talks About How to be Disruptive Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves. Bradley Jakeman,…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Think Beyond Click-Based Metrics Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next. Here's why you need to look beyond the latest click. More… SPONSORED BY: Expand Your Reach & Increase Your Revenue…
A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Reebok Shuns Facebook, Finds Fame in Instagram Here's the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram. More……
Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 6, 2015 3 Risks of Influencer Marketing When it comes to influencer marketing, the pay off can be big, but so can the risks. More… SPONSORED BY: The Essential Resource of the Customer Obsessed The Customer…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 30, 2015 Make Your Employees Social Marketing Advocates For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee. Learn how you can leverage your employees' social connections for customer engagement. More… SPONSORED BY: A Proven Source of Business Profls…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 29, 2015 Marketers’ Top Tech Picks The number of technology solutions available to marketers today is mind boggling. Discover which ones rock our readers' worlds in the results of a recent Chief Marketer poll. More… SPONSORED BY:…
When it comes to influencer marketing, the pay off can be big, but so can the risks.
Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.