Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be target5ed to ver5y specific audiences to capture high-quality leads and engagement.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 24, 2015 Presenting the 2015 IM+T Award Winners!  Congratulations to the winners of Chief Marketer's 2015 Integrating Marketing + Technology Awards! IM+T celebrates brands and their partners that have embraced marketing technology solutions. Read more about…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 20, 2015 Chinese (Somehow) Attach Models to Buses for Marketing Stunts It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these…

Incentives take on many roles. These motivators can influence employees to work harder and be more loyal to one company. Incentives prompt consumers to join and be active in brand loyalty programs or to try new products.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 18, 2015 Marketing Agencies Want Talent Focused on the Big Picture Where are the agency stars of tomorrow coming from? Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent. More… SPONSORED BY:…

Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 17, 2015 5 Tenets to Reach Multicultural Millennials: Moet Hennessy Moet Hennessy has a key brand building strategy to reach multicultural Millennials. Manny Gonzalez, senior director of multicultural programs, outlines the 5 tenets the brand uses to…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 12, 2015 Coke & Pepsi Call Truce for Veteran’s Day In an unprecedented partnership, rivals Coke & Pepsi came together to create a light-hearted video to support veterans. More…   SPONSORED BY: How to Uncover New…

John Costello, president, global marketing and innovation, Dunkin' Donuts, on the six principles that drive brand building.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 12, 2015 Organically Growing Your Email Subscriber List: 6 Tricks Your email subscriber file is one of your most valuable marketing assets. Here's a few key ways that brands  are creating signup-worthy email list capture forms. More……