Search Results for: content marketing

Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.

A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.

Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

With website business models that depend on clicks from social media platforms now broken, comes social news platform Post. Launched late last year with the goal of fostering civil discussion, Post was designed for premium publishers to meet and monetize new audiences on social media. Noam Bardin, CEO & Founder of Post, offers his thoughts […]

  Thursday October 26, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Esports & Gaming Business Summit brought together hundreds of industry stakeholders this week for dozens of panels, hours of networking, and a refreshing reset on conversations about how to reach Gen Z, build new revenue […]

  Thursday October 19, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Esports & Gaming Business Summit begins Sunday at MGM Grand in Las Vegas, and you only have a couple more days to get your ticket to some of the most important conversations in the industry. […]

Pepsi CMO Todd Kaplan revealed the 125-year-old brand’s secret to remaining fresh, relevant and connected to younger audiences.

  Thursday October 12, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The League of Legends World Championship is underway following the start of the Play-In Stage earlier this week in Seoul, South Korea. The main event will begin Oct. 19 following play-ins, with two more teams qualifying […]

We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.

  Thursday October 5, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The Overwatch League is all but over following its 2023 Grand Finals, as Overwatch 2 publisher Activision-Blizzard seeks new avenues for a “revitalized esports program” for the team-based first-person shooter. The OWL was announced to industry-wide […]