CM Weekly for The Week of February 10, 2019 Hello, and welcome to the second installment of our new weekly newsletter. This week, we’re shaking off the coma from the lowest-scoring Super Bowl in history and turning our attention to the brand activations that stood out from the crowd. While millions of Americans were tuned…
LinkedIn is a valuable resource for B2B marketers. Here's nine ideas to help brands and individuals get the most out of the platform.
Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.
TriComB2B’s guide provides business-to-business (B2B) marketers with a deeper understanding of the B2B customer’s buying process by exploring why the emotional quotient is more powerful than price and using technical comparisons to show how to use this knowledge to build effective B2B marketing campaigns.
TriComB2B’s guide provides business-to-business (B2B) marketers with a deeper understanding of the B2B customer’s buying process by exploring why the emotional quotient is more powerful than price and using technical comparisons to show how to use this knowledge to build effective B2B marketing campaigns.
CMO Chris Hummel shares how an integrated b2b ecommerce portal is helping United Rentals boost ROI and customer engagement.
SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.
CM Weekly FOR THE WEEK OF February 3, 2019 Hello, all you masters of marketing and Future CMOs. We hope your New Year got off to a momentous start. You may have noticed that this newsletter looks a little different, and indeed, it is. Today, we are excited to introduce you to the new Chief…
Condé Nast International is launching Vogue Business to connect with fashion industry professionals.
Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.