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Pizza Hut Calls Blockbuster Plays for New NFL Partnership
Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for the "Doorbell Dance" video campaign and sweepstakes.
Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for the "Doorbell Dance" video campaign and sweepstakes.
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.
The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience.
Not all tactics that work in B2C work for all B2B marketers. Here's three tactics you might want to consider dropping.
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
For those of us that didn’t get to CES 2018, here's a roundup of some of the hottest innovations—and striking factoids—from the event.
Consumers' physical relationships and communications are bound to the digital world — and your brand experiences must be too.
There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.
Online personalization faces several challenges, including privacy concerns. Here's 5 ideas for avoiding the creepiness factor.