Search Results for: influencers

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand’s new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Luca Bernabei, Producer and CEO of Rome-headquartered Lux Vide, heads the first Italian production company to be honored with an Emmy Award, and the first to have an original series air on Netflix (“Medici: The Magnificent”). Here, he offers insights on how the pandemic has changed viewing patterns – and how producers can meet the […]

According to a new report from Gartner, introducing some “productive friction” into customers’ digital journey could increase sales and brand loyalty.