Search Results for: influencers

    Thursday November 18, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Amid ongoing allegations and investigations against executives and staff members at Activision Blizzard, the Wall Street Journal published news this week that – despite claims to the contrary – company CEO Bobby Kotick was directly aware of harassment […]

    Wednesday November 17, 2021 Fenway Sports Group is reportedly about to buy controlling stake in the Pittsburgh Penguins, pending approval from FSG board members and the NHL according to multiple reports yesterday. FSG, led by billionaire John Henry, will assume ownership from Mario Lemieux and Ron Burkle, although Lemieux could reportedly retain a […]

A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.

A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.

Production company Portal A, known for its success in branded content and digital spaces, as well as a knack for working with talent that will resonate with younger viewers, is breaking into longform original content. Portal A Head of Talent Brittani Kagan shares insights on how to find, and work with, social creators to develop […]

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.

Grey Goose’s sponsorship program has continued to engage consumers at the US Open over its 17-year run.

The platform announced it has added several features to make online shopping easier.

Throughout the pandemic, we’ve seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.