Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank, talks about TD’s history with the community and how it nurtures that relationship.

Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.

CM Weekly May 26, 2019 It’s Memorial Day Weekend, so let the summer fun begin! Is a cruise part of your vacation plans? If so, Carnival Cruise Lines is working overtime to make sure one of their ships is your destination. VP of partnerships Scott Becher—who has helped the brand create innovative team-ups with everyone…

Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.

Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.

Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.

Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.

If viewers aren’t paying attention to your marketing videos, your content might not be as compelling as you think.

When creating copy, do you write what you want to say—or what your audience actually wants to hear?