CM Weekly for the week of May 19, 2019 It’s no secret the best marketers have very active imaginations. Barbie is a favorite when it comes to inspiring creative play for kids (and some adults too). A new global initiative, “Close the Dream Gap,” activates Barbie to help girls believe they can be anything they…
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them
Stop overwhelming customers. TriComB2B’s guide provides business-to-business (B2B) marketers with a unique understanding of how customers’ decision-making processes are affected by complexity. Discover the business and scientific cases for radical simplicity in your next B2B marketing campaign.
Stop overwhelming customers. TriComB2B’s guide provides business-to-business (B2B) marketers with a unique understanding of how customers’ decision-making processes are affected by complexity. Discover the business and scientific cases for radical simplicity in your next B2B marketing campaign.
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
An omnichannel approach is helping Ellie Mae elevate the impact of its annual Experience event for both B2B mortgage industry prospects and customers.
While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.