Search Results for: content marketing

The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities.  There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]

Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.

Three ways to identify an advocate—rather than an influencer—for your brand.

As the saying goes, ‘With great popularity comes great scrutiny.’ The House’s sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. The strained relationship between our government and the ByteDance-owned company, exemplified by CEO Shou Zi Chew’s contentious court appearance with Senator Tom Cotton, further adds to the drama. 

Setting the tone for the second day of the Experiential Marketing Summit (EMS) during breakfast on April 25, dj Aaron Smalls played upbeat hits and quizzed attendees with pop culture trivia. Then, Jessica Heasley, group editor and publisher of Event Marketer, had the audience giggling at a funny, but relatable, AI-generated experiment, showing AI’s depiction […]

President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent company, ByteDance, sells the platform within a year. We asked the experts what marketers and media buyers should do to prepare for the possible ban.

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. The No. 1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show […]

PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here’s what they had to say.