Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 16, 2017 Centralized Data Hub Puts Dr. Martens in Step A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels. More… SPONSORED BY: Masters of Brand Activation A full-day of content for marketers focused on…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 12, 2017 Brawny, Ann Taylor, P&G Use Martech to Say Happy Mother's day Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother's Day messages. More… SPONSORED BY: Masters of Brand Activation A full-day…
Airbnbmag is Airbnb's latest marketing ploy to share its message that you can feel at home anywhere you go in the world
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 11, 2017 2017 Marketing Tech Landscape Grows to 5,000+ Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week, featuring an astounding 5,381 solutions, 39% more than last year. More… SPONSORED BY: A Proven Source of Business Profls &…
Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 9, 2017 Glenlivet Modernizes Sampling with The Dram Room The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals. More… SPONSORED BY: Masters of Brand…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 5, 2017 Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch… and…
Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 4, 2017 NASCAR Drives Relationships for B2B Sponsors Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow Chemical, W.W. Grainger and Caterpillar. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact:…
While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.