CM Weekly February 9, 2020 Which Super Bowl ad was your favorite? We about lost it at the end of the Jeep commercial when Bill Murray and the groundhog misplace their vehicle. Who doesn't love a good groundhog in a knapsack? According to Unruly, we weren’t alone: Google, Cheetos, New York Life and Jeep ranked…
Tenets for B2B sellers to consider for more effective B2B buyer support.
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
Follow these six tips to help meet your long-term goals for a brand relaunch.
CM Weekly February 2, 2020 It’s game day, folks—for football fans and brands. As millions of viewers tune in to today’s Super Bowl competition, all eyes are on the brands behind those 30-second spots. But for many of them, the storytelling lives beyond the confines of a commercial. Promotion for the campaigns started long before…
Steps marketers should take in order to comply with California's consumer privacy regulation.
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
5G will change the way B2B marketers collaborate, communicate and market their products and services.
CM Weekly January 27, 2020 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
CM Weekly January 26, 2020 How far will one brand go to make a show? We’re lookin’ at you, Planters. In a teaser for the brand’s upcoming Super Bowl commercial, its mascot Mr. Peanut suffered a dramatic—yet heroic—demise at the ripe old age of 104. The company looked at how the internet responds to characters…