A look at analysis and surveys from Nielsen, Disqo and Pattern89 related to consumer behavioral shifts during the crisis.

CM Weekly March 15, 2020 We’ve entered a new normal of social distancing—and it’s forced the marketing community to turn on a dime. Brands are altering creative to avoid appearing tone deaf or insensitive during this difficult time. KFC suspended its “Finger Lickin’ Good” campaign and Hershey’s pulled ads with hugs and handshakes in them.…

Tips for marketers and PR professionals crafting messages to their audiences during this time of uncertainty.

A just-released, third version of the California attorney general’s draft regulations alters the CCPA once again.

Three key steps to developing a successful relationship with your CFO.

CM Weekly March 8, 2020 The Coronavirus fallout continues as global events cancel and a wave of uncertainty envelops the business community. But for some major events that typically draw thousands of marketing professionals and scores of exhibitors, like SXSW and Cannes Lions, the show must go on (for now). UFI, The Global Association of…

Content consumption and production trends for B2B marketers to consider.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

CM Weekly MARCH 1, 2020 This Coronavirus is a nail-biter.   As the global health emergency continues to affect the world economy, marketing organizations that depend on sales meetings, conferences and travel for leads and business are anxiously awaiting the virus’s latest developments. Facebook’s Global Marketing Summit, Cisco Live: Melbourne and the 2020 Geneva Motor…

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.