The purpose, benefits and future of Google's privacy sandbox--and what it means for marketers.

CM Weekly February 23, 2020 Everyone is talking about the moldy Whopper. Burger King’s 45-second, time-lapse commercial elevates the “beauty” of the molding process that occurs when preservatives and artificial additives are removed from food products—something the company says will be standard practice in the U.S. by the end of the year. The ad is…

Keyword research tips for marketers to achieve higher search rankings for digital content.

How ecommerce businesses can enhance customer engagement and increase sales.

These B2B marketing stories were the most read so far this year.

Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.

CM Weekly February 16, 2020 We hope you had a great Valentine’s Day. Or, if sweet revenge is more your thing, perhaps you enjoyed some anti-Valentine’s Day festivities. Like naming a cockroach after your ex and watching it get devoured via livestream. For most brands, Valentine’s Day is cause for celebration—and extra sweet sales. Mars Wrigley and its…

Mars Wrigley's vp of marketing discusses the importance of seasonal marketing and year-round social engagement.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

A second draft of the implementation regulations for CCPA offers more insight into compliance.