Five Ways to Use Data for Successful Product Launches
How to use qualitative and quantitative data together to avoid failed product launches.
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Best Practices: Using Facebook Messenger Marketing for Ecommerce
Strategies to keep in mind while using Facebook Messenger to engage with consumers.
Five Ways to Make Email Marketing More Effective
Insights on how to make an email marketing program more efficient and successful.
CM Weekly 1.19.20
CM Weekly January 19, 2020 What’s on the mind of most CMOs today? What isn't on the mind of most CMOs today? From data privacy to marketing technology to personalization to consumer trust to customer experience, today's marketing executives have no shortage of skills to master. We spoke with CMOs from Visa, Personal Capital, AKT…
10 CES Technology Takeaways for Marketers
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome's privacy announcement.
Hootsuite Report: Five Social Media Trends for 2020
Five global social media trends to watch in 2020.
Bridging the Gap: Interview with Nick Mason on Next-Gen Content Strategies
Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.
Bridging the Gap: Interview with Nick Mason on Next-Gen Content Strategies
Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.