Search Results for: loyalty

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.

Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.