Search Results for: loyalty
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Agencies
Is Your Customer Engagement Strategy Really Relevant?
Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?
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Agencies
4 Steps to Creating Omnichannel Engagement
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?
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Agencies
Five Ways to Improve Brand Loyalty
Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.
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Agencies
Millenials Are the Mobile-First Generation
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
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Agencies
The Ups and Downs of Socially Conscious Brands
There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.
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Agencies
Making CRM stick – Five Ways to Increase CRM Adoption
Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.
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Agencies
Content Marketing to the Mobile Phone
Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.
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Agencies
Plum Organics Launches #ParentingUnfiltered
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.
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Data & Analytics
Turning Big Data Into an Actionable Marketing Asset
Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.
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Agencies
5 Location-based Marketing Experiments to Test
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.
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