The mobile device has become the number one screen where people consume media, and that’s where you need to reach your customer 
base. Messages sent automatically to consumers when they enter a specific geographic area are delivering hyper-local and extremely relevant content to mobile users.
The technology is relatively new, but right now you have ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI. Here are five areas of location-based marketing that have plenty of room for experimentation.
Network
