Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.

From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 2, 2017 4 Pitfalls When Capitalizing on Nostalgia Marketing Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing. More…   SPONSORED BY: The 2018 Ex Awards For more than a decade, the…

Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.

It's a busy time of year, so we have collected the top articles for you to catch up on.

Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 12, 2017 Customer Loyalty: Three Tips to Earn It and Keep It Don't let holiday shoppers go astray. To maintain customer loyalty, here are three tips for retailers to apply today. More…   SPONSORED BY: 5 Marketing Trends to Bet On in 2018:…

The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 8, 2017 Take a Spin through the Year's Best Auto Activations Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others. More…     5 Marketing Trends to Bet On in…