With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 7, 2017 GE Digital Stays on Top of Martech Trends Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI. More… SPONSORED BY: Reach Highly Responsive…
The relaunch of a well-known product that has been around forever is never easy. Here's a behind-the scenes look at the year-long CoverGirl rebrand.
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 1, 2017 Better Webinars in 2018: 10 Tips Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event. More… A…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 28, 2017 What’s More Important in Marketing—Art or Science? Here are four things that could improve if marketing approached things from a science-first perspective. More… SPONSORED BY: A Free Webinar: 10 Common Webinar Mistakes To Avoid In 2018 On Thursday, December 7,…
Tips to determine the best platform for a specific influencer’s social video content
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how he is shaping marketing to meet the needs and expectations of today's changing retail environs.
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.