Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.

Want more success in B2B marketing? Start thinking like a B2C marketer. Here's four ideas to get started.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 19, 2018 How To Spot Un-Authentic Influencer Content With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for. More…   SPONSORED BY: A Free Webinar: 10 Tips…

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here's what you need to know.

Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 16, 2018 Stunning Innovations and Unexpected Happenings from CES 2018 For those of us that didn’t get to CES 2018, here's a roundup of some of the hottest innovations—and striking factoids—from the largest tech event across the globe. More…   SPONSORED BY: The…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 12, 2018 Cindy Crawford Revives Sexy Pepsi Ad for the Super Bowl Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding. More…   SPONSORED…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership January 9, 2018 4 Predictions for Martech in 2018 Smaller budgets and an increased focus on the back office are among the top martech trends for 2018. More… SPONSORED BY: The 2018 Ex Awards For more than a decade, the Ex Awards has…