Search Results for: influencers

What brands should consider when tapping virtual influencers for their campaigns.

We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

  Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]

A SeeHer Series Research repeatedly finds that girls and women who play sports have increased self-esteem, more positive body image, lower levels of depression and greater confidence. You can find proof of this causal connection in the boardroom, where more than 95% of all the female c-suite executives in the U.S. played organized sports in […]

When hosting an immersive event experience, you’re not just whisking attendees away to a fabulous destination. You’re building up an emotional connection and brand loyalty.

A SeeHer Series Every woman’s story is unique.  A common theme is most of us have experienced the effects of inequality.  In that effort, Procter & Gamble is a tireless advocate to build a better world for all of us – a world free from gender bias. The world’s largest advertiser is a founding member […]

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

A SeeHer Series SeeHer is spearheading an ongoing proprietary study which correlates the accurate portrayal of women, measured through the global gold standard of gender equality measurement (GEM®), with direct impact on sales return. In this week’s blog, Jennifer Pelino, Executive Vice President of Global Media Solutions, IRI Worldwide, discusses key findings from the study, […]

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.

We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.