Take a look at our pick of the 10 best promotional campaign ideas of the year.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

CM Weekly December 22, 2019 Got your ugly sweater for the holiday season? We do! Holiday spirit at its best, we say. For the superfans out there, we’ll show you a wall of ’em. Read about 15 branded experiences this holiday season, from a wall of ugly sweaters to giant snow globes to wellness retreats.…

The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.

CM Weekly December 15, 2019 Did you hear about the girls who made a TikTok video immediately following a disastrous-looking car crash? That’s right, making a video on the social platform was more important than, say, exiting the overturned vehicle. The popularity of this social media phenom is no joke. We explore how marketers can…

The NFL and Susan G. Komen capitalize on Fortnite's popularity to reach online gaming audiences.

Three best practices to ensure optimal collaboration between your marketing and technology teams.