Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.

Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.

Four CMOs discuss trends in 2020 and what's in store for marketing organizations of the future.

CM Weekly January 12, 2020 The first major show of the year is in the bag. And what did we learn from the annual tech fest? So, so much. We’re talking about CES, of course, which introduces a barrage of cool gadgets to pique marketers’ imaginations right after we’ve made resolutions to spend less money.…

Three ways marketers can use video in email marketing to engage prospects.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

Crafting engaging content through brand communications will remain top of mind for marketers this year.

How B2B marketers are generating leads with the highest ROI.

CM Weekly January 5, 2020 Happy New Year! Have you caved on any of your resolutions yet? We’re still going strong, but check back with us in February. Forget list fatigue. We’ve got a mean case of “best of” fatigue. That said, we’d be remiss not to contribute to the conversation. (Ours is, of course,…

Tips for creating mid-funnel marketing content that drives conversions.