Search Results for: experiential marketing

Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.

Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.

This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.

Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.

Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.

Virtual Reality technology is big for some retailers, like North Face, who’s customers can use the technology to view daring experiences like base jumping.

Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales. […]

Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.

Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.