Search Results for: experiential marketing

Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.

Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.

American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.

This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.

Here are four strategies that will help you develop the right multichannel mix for your brand.