As shopper marketers continue to crunch data to push consumers toward purchasing and beyond, they are also looking to technology to help out with the job while consumers are actually in stores.
Virtual reality technology is grabbing an experiential role. As this author describes, North Face is using virtual-reality headsets in its stores to transport shoppers to adventurous experiences—like base jumping or rock climbing—that they may not have experienced in real life. It’s all in a bid to get those consumers pumped up about buying their gear and to get out into the world and “Never Stop Exploring,” as the brand likes to say.
Other technologies are also discussed here like Intel’s smart dressing room mirror.
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