Search Results for: experiential marketing

With co-creation and crowdsourcing people build a personal connection to the brand through content creation.

The NFL Times Square experience is set to open in 2017. Cirque du Soleil will use its entertainment wizardry to stage the experience.

Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, ANA and PQ Media’s study found.

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.

SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.

As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.

Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.

Heineken has added another notch in it “Cities” campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.

Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.