Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.
Giraffe Manor found influencer marketing success by partnering with Gypsea Lust. How can your brand choose the right influencer as their champion?
What’s in a name? A lot. Relation Insurance strengthened its brand connection to a number of B2B verticals through a year-long renaming initiative.
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
Storytelling in Marketing allows consumers to get to know a brand’s personality, authenticity, and values. The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. Brand storytelling is the present and future of marketing- learn more about brand narrative storytelling in this article on UWA Online’s…
Lenovo is tapping influencers to reach key B2B verticals like entertainment and oil and gas for its workstation products.
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.
CM Weekly For the week of april 28, 2019 I’m not ashamed to admit that I’ve binge-watched “Tidying Up with Marie Kondo” on Netflix more than once. There’s something so gratifying about watching someone declutter their home. And don’t get me started on the folding. Oh, the glorious folding! Turns out, marketers can apply Kondo’s…
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.
IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.