CM Weekly for the week of june 2, 2019 It’s a new month, and we’ve got lots of fresh ideas to share. With WorldPride coming to the U.S. for the first time in June, gaggles of brands are gearing up to interact with the millions of attendees, including TD Bank. Arianna Orpello, TD’s svp of…
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
CM Weekly May 26, 2019 It’s Memorial Day Weekend, so let the summer fun begin! Is a cruise part of your vacation plans? If so, Carnival Cruise Lines is working overtime to make sure one of their ships is your destination. VP of partnerships Scott Becher—who has helped the brand create innovative team-ups with everyone…
Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.
As more and more brands consider launching paid membership loyalty programs, the real question comes down to the program’s value proposition to consumers.
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
CM Weekly for the week of May 19, 2019 It’s no secret the best marketers have very active imaginations. Barbie is a favorite when it comes to inspiring creative play for kids (and some adults too). A new global initiative, “Close the Dream Gap,” activates Barbie to help girls believe they can be anything they…
Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.