Google+ boasted an audience of 29 million unique visitors in the U.S. in November, according to comScore. This puts Google’s social network behind Facebook (150 million), LinkedIn (41 million) and Twitter (40 million), but ahead of Pinterest and Instagram (25 million each). This is a solid position for Google+, one that’s even better when you…

“Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates,” writes Joanna Lord, vice president of growth marketing at SEOmoz. So what will be in store for online marketing in 2013? Lord shares 10 predictions, among which are: increased “second screen” (i.e., mobile) value, an evolution in…

Linchpin SEO, a local digital interactive agency, has created an infographic all Facebook marketers should be salivating for. The infographic is a cheat sheet for marketers and brands who are wondering what works best for wall posts. Here are some of the interesting facts: –

Influencer marketing has experienced explosive growth. Here's what's trending for the New Year.

Linchpin SEO, a local digital interactive agency, has put together an infographic about the best days to post on Facebook, segmented by industry. Here are some interesting findings from the data, which is based on analysis from Buddy Media: –

Internet marketing is rife with land mines. Here are five of the biggest ones to avoid: 1) failing to have an on-site content strategy: content needs to add lasting value; 2) failing to have an off-site content strategy: have a strategic link-building campaign ready, but remember to be careful if you hire someone else to…

In 2011, Google’s Panda algorithm update changed the game of website creation and promotion, placing a bigger emphasis on high-quality content. Then another update in April 2012 pushed SEOs to turn away from paid links, link wheels and blog networks, among other strategies. “Yet, we enter the paradox

Rand Fishkin recently wrote a blog post titled, “Is There a Long Tail to Referral Traffic?” In the post he shared findings of his analysis of referral traffic to four websites. Conductor, an SEO technology company, decided to take up Fishkin’s challenge to anyone willing to delve deeper into the topic of referral traffic and…

Experian Marketing Services recently released some insights from it analysis of Dec. 9. Among the findings is that more email campaigns mention offers in the subject line than last year, and fewer subject lines are touting flash sales than they were this time last year. According to Experian, 28.6 percent of email campaigns have offers…

StrongMail recently surveyed more than 1,000 business leaders to feel the pulse of how marketing budgets will shift next year. Most respondents expect their overall marketing budgets to increase or remain steady in 2013, with email marketing, social media, mobile and search programs set to receive most of the increased spending. Email marketing budgets and…