By Tamara Weintraub, content marketing manager, ReachLocal Search engine optimization (SEO) is an integral part of any business's online marketing strategy. High organic search engine rankings can be a profitable driver of traffic to your website or blog. But franchises and multi-location businesses face additional challenges when it comes to maximizing SEO to acquire local…

If you’re a B2B marketer and aren’t utilizing content marketing as part of your arsenal, you’re part of a diminishing minority. Curata’s latest “B2B Marketing Trends 2012 Report” surveyed 465 marketing professionals and found that nearly 9 in 10 B2B marketers are using content marketing as part of their programs. Meanwhile, 57 percent of marketers…

LunaMetrics, a Google Analytics and AdWords certified partner specializing in SEO and social media, has put together a helpful infographic for anyone who ever wondered about what size their images should be for various places on Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. It’s an updated follow-up to a popular version published in June, made…

Landing pages can be the source of a bountiful stream of leads — if done well. It’s the last part of that sentence that trips up so many marketers. Fair or unfair, landing pages are asked to do a lot of things, but how much should be put on them? What should be put on…

Local Social Summit 2012 took place in London last week. Panelists from the U.K., U.S. and Canada attended and shared their thoughts on the local/social industry. Here are five important trends affecting the “LoSoMo” industry highlighted at the summit: 1) mobile is king; 2) the rise of local discovery; 3) data purity and ubiquity; 4)…

Finding high quality leads is still the top challenge for most marketers. So, is SEO overrated? Is mobile the next big thing? How to boost leads through social media? ReviMedia brings you an exclusive infographic that shows you what you should be doing to boost lead quality in 2013 NEW YORK, NY

Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.

The realm of small-business online marketing doesn’t have the kinds of proven consumer behavior that brick-and-mortar retail businesses do. Norms are still forming. But here’s what is known: 73 percent of inbound leads are not sales-ready, and marketers place too much emphasis on generating leads while losing sight of the real goal. They overlook the…

Balihoo, a provider of local-marketing automation technology, recently released the findings from its “National Brand Use of Digital in Local Marketing” micro-study. Among the interesting findings is that more than 9 in 10 brands are projecting steady or increased spending on local marketing in 2013 compared to spending in 2012. According to the study, 91.3…

Sekari, an international search marketing agency, created an infographic offering helpful background on content marketing for SEO. Among the tidbits of information included are: 92 percent of SEOs say content creation is effective for SEO, while 40 percent say white papers are effective Marketers spend the most time producing blog posts, social media content, and…