Earlier this month, Daryl Colwell, senior vice president at MediaWhiz, led a session titled “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility” at Online Marketing Summit in San Diego. The in-depth presentation asserts that “Content marketing educates prospects and gets them to realize that you are the best option for…

If you’re a marketer or webmaster who has yet to dig into what schemas are, you could be missing out on clicks and other benefits. Schemas are HTML tags that webmasters can use to mark up their pages in special ways recognized by major search engines. “On-page markup enables search engines to understand the information…

Digital Net Agency (DNA), a performance-based search agency, has created an infographic offering an overview “doomsday” linking and SEO practices that will get your website banned from Google. It examines how Google responded to unethical linking practices used by companies like DBCC, J.C. Penney, Overstock and, yes, Google itself. DNA also points out the “four…

MediaWhiz, an integrated digital media and performance marketing agency, has put together an infographic looking at SEO’s shift from optimization for search engines to optimization for users. The infographic includes the following bits of information and advice: –

Have you heard about HTTPS/SSL encryption for Google searches? Do you know why you should care about it? Don’t let the acronyms fool you into thinking that it’s irrelevant to you. If you rely on organic SEO in any way, you should be paying attention. Chris Horton, a content creator and digital strategist for SyneCore…

Phone leads are often the most valuable to sales. But most marketers don’t know how they generate inbound calls–and conventional marketing automation tools can’t track phone leads.

There are a variety of ways to post content to your company’s Facebook page, each with different advantages when it comes to engaging your community. This post from Social Media Today offers a look at three main styles of Facebook posts: 1) image and link: this style certainly grabs a user’s attention, but sometimes the…

Content marketing is about more than just text-based articles and resources

SlideShare is a useful content-marketing tool, and it can be a rich source of high-quality leads. According to SlideShare, the site boasts 60 million monthly visitors and 130 million page views. Here are three things to remember when trying to generate leads with the community-oriented presentation site: 1) Make a captivating presentation: be mindful of…

Landing pages for paid search get plenty of discussion, but SEO landing pages often get left out in the cold, “which is odd considering they’re twice as hard to master.” While PPC landing pages are asked only to convert, SEO landing pages are asked to do two things: convert, and rank well and drive organic…