SEO is great for a number of reasons. It delivers cumulative results, makes people feel like they’re choosing you, and requires a melding of creative and technical skills. “But SEO has also taught many of us some pretty terrible marketing lessons, and we need to be careful to sift those out if we want to run a sustainable business,” writes Pratik Dholakiya, co-founder and vice president of marketing for E2M Solutions & OnlyDesign, in a guest post for Search Engine Journal.
He points out four of those awful lessons:
1)
Network
