If you want your brand to gain a sports-related gloss, you might be better off participating in community sports activities than by writing a check to have a pro athlete act as a spokesperson.

GROCERY STORES PROBABLY WERE THE FIRST TO SEE IT. Why buy that expensive, well-known brand of spaghetti sauce when you can get the store brand for less?

WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home's design on a blueprint, consulting along the way with the

Many marketers resist integrating their customer communication efforts across online, offline, and retail sales channels. Why? They fail to see the value of integration or fear it muddies their message. Some believe it cannibalizes sales from one channel to another.

Companies that support their gay and lesbian employees with health benefits comparable to those of their straight workers may reap greater brand loyalty, a new survey indicates.

Nurun Inc., a Canadian online marketing services firm, has signed a letter of intent to acquire China Interactive.

Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of ...

Coalition loyalty firm Vesdia Corp. is selling its flagship program, BabyMint to Collegiate Funding Services, but Vesdia will continue to run the program. Vesdia will administer BabyMint for CFS the same way it handles branded loyalty programs for other ...

(Direct Newsline)—Broadway Marketplace, an upscale grocer based in Cambridge, MA, launched an in-store loyalty and rewards marketing program on Sept. 26 targeting its customers' cell phones. Instead of using membership cards for tracking purposes, ...

American Express has rolled out its second city-branded credit card and loyalty program under its IN CARD program targeting Chicago-area residents. And plans for a third city card will soon be underway. The IN: CHICAGO Card, which launched Sept. 19, ...