American Eagle Outfitters has rolled out a new loyalty program that rewards consumers and employees alike with certificates for branded merchandise based on spending habits. The AE All-Access Pass lets customers 13 and older earn credits on any items ...
Points International signed a deal with Amazon.com that lets Points.com members swap airline miles for Amazon products. Points.com is a reward management portal that lets members shop using points from loyalty programs to which they already belong. ...
AMERICAN EXPRESS: has launched a new loyalty card, the IN:LA Card, which gives Los Angeles-area consumers exclusive rewards at some of the city's hottest restaurants, exclusive clubs, entertainment venues and cultural institutions. Card holders earn ...
You wouldn’t send a special report on small business tax relief to government clients, would you? That’s why CDW, a technology solutions provider, sends out separate weekly e-newsletters—CDW for businesses, and CDW-G for government and education recipients.
Lake Group Media Inc. has been named list manager by iWon Inc., an online loyalty marketing firm. Nearly 3 million names are available.
Mobile phone companies face high rates of customer turnover and negligible brand loyalty. Two of the reasons—lack of an emotional connection with customers and promising more than they can deliver—aren’t unique to the wireless carriers. In fact, any marketer of goods that consumers consider to be commodities could fall victim to the same woes.
On Oct. 1, the cable-TV network Encore aired the world television premiere of “Toolbox Murders,” a grisly slasher film that seemingly only the director’s mother could love. Well, the director’s mother and a relatively small but rabid group of aficionados.
CDW has always been ahead of the curve. A traditional mail order company specializing in high-tech products, CDW started a Web site in 1995 and two years later offered online ordering. And it has since developed a multi-channel approach to serve its technically savvy customers.
In their rebuttal to the CRM Cynic, Peppers and Rogers wrote: We’ve been searching the academic and trade literature for two years and we haven’t found a single example. That’s why we maintain that Return on Customer is in fact that rarest of things in business—a truly new idea." They should have checked Google.
The object of online advertising is to engage the consumer and communicate a clear benefit to the audience, Yahoo! CMO Cammie Dunaway said. This builds passion for a product, which in turn creates brand loyalty.