When Fairmont Hotels & Resorts launched its e-mail newsletters four years ago, it didn’t aim them only at guests. The chain uses two of its four e-zines to serve businesses.

Bally Total Fitness is giving consumers some additional incentives to try out its health clubs: a free class and a T-shirt. The health club became the first brand featured in the fourth season of NBC's The Apprentice under a branded ...

The rich really are different from the mass market--and companies had better treat them that way. That's what Milton Pedraza, CEO of the New York-based Luxury Institute, says in introducing a set of metrics designed to measure how high-end customers feel about their experiences with the Louis Vuittons and Neiman-Marcuses of the world.

By scanning Reward Zone cards at the point of sale, Best Buy has collected purchase data and demographic research to help build a new customer-centric model and define its most profitable consumer segments.

CompUSA may have a cure for triskaidekaphobia—fear of the number 13—at least among small office/home office (SO/HO) owners.

The best way to build a successful program is to create a solid financial model that can measure projected return on investment before launch.

Marketers searching for a new method to generate buzz about their wares are flocking to the one place that guarantees a captive audience and sells it all— More and more brands are turning to the world's online marketplace to promote their products and ...

Dallas retailer CompUSA has launched CompUSA Network for Business, a loyalty program for the SO/HO market. It awards points at a rate of 13 for every dollar spent.

Tech retailer CompUSA this week launches a loyalty program for small-business owners with a national sweepstakes. The program, called CompUSA Network for Business, targets small-business and home offices— $70 billion a year segment. CompUSA is testing a ...

Broadway Marketplace, an upscale grocer based in Cambridge, MA, plans to launch an in-store loyalty and rewards marketing program on Sept. 26 targeting its customers' cell phones.