Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life
People who move to New York City do so for the same types of reasons that compel people to move to any other city, generally a combination of love, work, school, family, or longing. When it...
Chevy is giving its old-style events some modern whizbang with a dose of augmented reality
If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
I like New England-regional closeout store Ocean State Job Lot, both on Facebook and in real life. But I've got to call them (and most-likely, its interactive agency) out for making a major social media mistake... or two. OSJL is advertising on ...
Starbucks is kicking off the holidays with handcrafted beverages served in its iconic red cups. Customers who bring a friend to stores between Nov. 18 and Nov. 21
Everyone goes to a zoo to see something they've never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is
Build-A-Bear: will open about 10 pop-up stores beginning next month through the Christmas season
It is the love / hate relationship between affiliate manager and affiliate. Make money. Make me money, but don't get in trouble. Need me to look the other...
Christina Norsig, the CEO of PopUpInsider, shares seven key issues that retailers should consider before inking any kind of temporary lease